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Using Colour to Stand Out
Research into the relationship between marketing and colour has found that colour increases brand recognition by up to 80%. This is because:
Colour evokes an emotional response, working directly on feelings.
Colour reaches the subconscious.
Colour sends messages to the brain faster than words or shapes.
Colour differentiates one business from another, adding impact.
Consistent use of colour builds trust.
Research into the relationship between marketing and colour has found that colour increases brand recognition by up to 80%. This is because:
Colour evokes an emotional response, working directly on feelings.
Colour reaches the subconscious.
Colour sends messages to the brain faster than words or shapes.
Colour differentiates one business from another, adding impact.
Consistent use of colour builds trust.
Grey
Grey is conservative, quiet and calm. Understated and sophisticated it supports the characteristics of an adjacent colour. Psychologically it is neutral and makes no definite statement.
Grey is conservative, quiet and calm. Understated and sophisticated it supports the characteristics of an adjacent colour. Psychologically it is neutral and makes no definite statement.
"As a result of our session I now have some superb business cards and a web site that conveys a more appropriate representation of my professional skills."
Shan Hughes.
Business Expertise
"Elizabeth can show anyone how to capture their own colour impression that works for them, like it has for me."
Chris Williams. Recruitment
"What I have learned through Colourworks has been invaluable and has already saved me money in impulse buys that, happily, are no longer part of my life."
Angela Davies
Designer
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Shan Hughes.
Business Expertise
"Elizabeth can show anyone how to capture their own colour impression that works for them, like it has for me."
Chris Williams. Recruitment
"What I have learned through Colourworks has been invaluable and has already saved me money in impulse buys that, happily, are no longer part of my life."
Angela Davies
Designer
Read More...
Colourworks can work with you to create a palette that will help ensure that your branding is harmonious, memorable, striking and effective.